You might be an event planner in an event organizing company and your next gig might be to plan a musical concert. If you are lucky enough to drive a musical concert, you might want to make sure that you get every aspect right. Firstly, you might have to do some research on the artists who are performing. Based on the artists, you could start looking for venues.
If the artist has a large fan following, you might have to look into a larger venue and on the other hand if it’s an upcoming artist you could always settle for a moderate venue. Once the venue is booked and the dates are confirmed, you could start advertising. Social medial is a great tool to advertise in. You could start up a Facebook events page so that you could start inviting all the individuals who are interested in attending. Furthermore, you could make a few promo and viral videos to build up the hype. The streets could be filled with feather banners so that the general public would have more insight on what’s actually happening.
Teardrop banners by Promocolour could also be used for advertising. It’s always important to build hype if there is a concert which is fast and approaching. Furthermore, you could also try and look into other hype building modes. Free ticket giveaway is one method of interacting with the audience. Giving away free tickets might hype up everyone. Your sole motive should be to turn the event into a profitable one. Since you’d be getting artists to feature in your concert, you might be spending a large amount on them. Therefore, it’s important to make sure that it’s profitable. Making it an unprofitable event might ruin the company’s reputation. Furthermore, it’s also good to talk to all the external vendors beforehand. Since the sounds and the lights would be provided by external vendors, you might want to make it a point to inform them in advance so that you do not have any last minute formalities.
Since the artists won’t be performing all along, you could get a DJ’s to play in-between their rest periods. Therefore, you could make it a point to hire the best DJ’s in town. All in all, looking into these aspects will help you greatly. You could start off by reserving a venue for your event. Once the venue is looked into, you could simply move into advertising. Even if the artists is a living legend, it’s important to advertise the event properly. Failing to advertise might make it a flop and that should be avoided at all times.
Most business owners do not understand the importance of branding and they do not understand the difference between marketing, advertising and branding. Many people falsely believe that these are the same thing when in fact they are three completely different things that all need to be focused on and given equal attention. Most people in business sadly tend to neglect the branding aspect of their business and therefore never really manage to build up their brand. There is a lot more to branding that meets the eye because branding is about giving a personality to your business. It is about letting your customer know who you and your business are and the type of business that you are. It is about giving your brand name and your logo an identity of its own so that people will feel some sort of sentimental value when they buy your product.
When you start your new business, you need to have a thorough and well thought out branding strategy from the first day of your business to make sure that you are getting your brand in to people’s minds and making them understand your brand. You can have smaller branding events like competitions and events where you can gift the winners with unique promotional tote bags with your logo and branding on them to bigger branding events. If you were to look at the advertisements of some of the biggest brands in the world, you will notice that they do not focus heavily on the product that they are selling you but instead focus on the branding and how you will feel when you use their brand. One good example for this is the Apple advertisements for the iPod, you will notice that they do not focus on the iPod itself but will focus on how they as a brand want you to feel when you use their products.
Smaller branding events of course include giving away promotional caps, branded tee shirts and other merchandise to people to make them remember your brand. If they are constantly wearing a tee shirt with your logo and brand name on it, not only will they remember your brand but they will also be displaying it to other people they meet and people they interact with on a daily basis. They key should be to have people interact with and see your brand name as often as possible in order to familiarize themselves with your brand, your logo and your identity as a brand.